The customer is the green consumer with a clear understanding of arts and crafts.The artisan artist who creates products themselves maybe professionally or as a hobby.The customer is a creative indidivual and usually working professionally.They have a dispensible income and are looking for products with quality and uniqueness.They are fashion orientated,however they are looking for longitude in terms of length of product wearability for more than one season.A transicent fashion piece that can transend into many seasons.A customer who loves vintage clothing and products with an eliment of history and understanding of the eco friendly enviromental issues.
The new age hippy traveller within a fashion jonderer rather than necessarily the real hippy with a low economic level.
The customer age range is 30's-40's transending younger and also older.The customer is aware of enviromental issues and also concerned about ethical values in terms of production in regard to eco friendly products and ethical employment concerns.
They maybe younger training to become professionals working within an ecology welfare professional
career.The older consumer friends of the earth type with older children working and developing eco friendly concerns and having grandchildren wishing to converse visually fashionable without too much short term fashion guildlines yet still being up to date
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